The following TED talk, given by Simon Sinek, describes how it is that inspiring leaders inspire action & why some people are able to achieve things when others are not. He explains the “Golden Circle”, a new way of looking at how people approach what they do. He also discusses why Apple Computer was successful because they thought differently than most companies.

Simon explains why some leaders are able to inspire where others aren’t.

Everybody knows WHAT they do 100%. Some know HOW they do it. But very few people or organizations know WHY they do it. People don’t buy what you do; they buy why you do it.

And I don’t mean to make a profit, that’s the result. It’s the “why”, why do you do it, why do you get out of bed in the morning, and why should people care.

Inspiring leaders & organizations all think, act, and communicate the opposite from everyone else. Instead of thinking of the outside in, they think from the inside out.

Watch this short inspiring video that could change the way you look at what you do.

Inspiring leaders definitely think differently than average leaders. I would love to hear your thoughts.